In April 2020, as the world entered what felt like the 97th month of the Covid lockdown (even though it had technically only been about eight weeks), Geico absolutely hit the ball out of the park with its comedic masterpiece: “RATT Problem.” What nobody realized at the time was that this commercial would become a full-blown cultural timestamp — and the blueprint countless commercials would later imitate. Suddenly, 1980s glam rock came crashing back into suburban living rooms